Objectives:

• Increase Enrollment: Boost student applications and enrollments through effective digital marketing strategies.
• Enhance Online Visibility: Improve the university’s online presence to stand out in a competitive education sector.
• Engage Prospective Students: Create engaging and informative content to connect with potential students across multiple digital channels.

Challenges:

• Competitive Education Market: The higher education sector in India is highly competitive, requiring innovative strategies to capture the attention of prospective students.
• Low Online Visibility: The university’s digital footprint needed enhancement to effectively reach and engage potential students.
• Budget Constraints: Achieving significant results within a limited budget while targeting a broad audience.

Strategy & Execution:

1. Pay-Per-Click (PPC) Advertising:

• Keyword Research:

identified high-performing keywords related to higher education, specific courses, and student demographics.

• Ad Creation:

Developed targeted PPC ads featuring compelling messaging and strong calls to action, emphasizing the university’s unique offerings and programs.

• Campaign Management:

Managed and optimized PPC campaigns on Google Ads to drive targeted traffic to the university’s website.

• Results:

Achieved a significant increase in website traffic and a higher click-through rate (CTR), leading to increased student inquiries and applications.

2. Search Engine Optimization (SEO):

• On-page SEO:

optimized website content, meta tags, and internal linking to enhance relevance and search engine rankings for key terms related to SAGE University’s programs.

• Off-page SEO:

built high-quality backlinks through strategic outreach and content marketing, improving domain authority and search visibility.

• Technical SEO:

enhanced website performance by optimizing site speed, and mobile friendliness and fixing technical issues to improve user experience and search engine crawling.

• Results:

achieved higher organic search rankings, increased website traffic, and improved visibility in search engine results pages (SERPs).

3. Social Media Optimization (SMO):

• Profile Optimization:

Updated and optimized social media profiles across platforms to ensure consistency and enhance brand visibility.

• Content Strategy:

Developed and implemented a content strategy focused on engaging posts, including updates on programs, student success stories, and campus events.

• Engagement Tactics:

Utilize interactive content, such as polls and Q&A sessions, to foster engagement and build a community around the university’s brand.

• Results:

Increased social media followers, enhanced engagement rates, and generated positive sentiment towards the university.

4. Social Media Marketing (SMM):

• Targeted Campaigns:

Launched targeted social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn to reach prospective students based on demographics, interests, and behaviors.

• Creative Assets:

Designed eye-catching visuals and crafted compelling ad copy to drive interest and conversions.

• Performance Tracking:

Monitored and analyzed campaign performance to optimize ads and achieve the best possible results.

• Results: We achieved a notable increase in student inquiries, event registrations, and social media interactions.

Results:

• Increased Enrollment: A marked rise in student applications and enrollments was observed, with significant improvements in lead generation.
• Enhanced Online Visibility: The university’s search engine rankings improved, leading to higher organic traffic and better brand recognition.
• Engaged Prospective Students: Higher engagement on social media and increased interaction with digital content contributed to a stronger connection with potential students.

Conclusion:

Vision Media's digital marketing strategy boosted SAGE University Indore's online presence, increasing student enrollment and engagement through PPC, SEO, SMO, and SMM.

Contact Vision Media today, and let's create your success story!